Now declared as a global health threat, misinformation thrives in fragmentation, fear, and fatigue.
The Undoctored Truth Alliance is where healthcare leaders and members of the public come together to ensure evidence is easy to understand, restore trust and protect patients from harm.
We are a collective that must be vigilant, unshakeable, and raise awareness. Educating and improving on our own materials to mitigate misinformation.
Why us?
The global alarm bells are ringing.
In 2025, the World Economic Forum’s Global Risk Report ranked misinformation, disinformation and technologies associated with the spread as among the most severe threats facing society.
Plus, the Lancet has made it crystal clear that there is nothing marginal. This is a big societal threat. Creating damage that isn’t abstract. It’s personal, clinical, measurable, and causing actual harm
Trust is eroding
Critical fractures have been uncovered by Havas Lynx’s Doctored Truths. The confidence in medical expertise has declined through generations. Now, only about half of patients trust global health institutions like the WHO (Point.1). This creates a void that leaves the door open for misinformation to rush in.
It’s unavoidable that patients are increasingly turning to digital platforms for health guidance. Yet nearly one-third of social media content now contains misinformation.
People are exposed to daily conspiracy theories, viral fads, and unqualified advice that are packaged and sold as empowerment.
The harm is real
1 in 3 patients are suffering regret because of health decisions they made based on false information.
The consequences are real, 4 out of 5 HCPs believe their patients have suffered physically and mentally due to the harm brought about by misinformation (Point.1). It is seen and felt in clinics, conversations and clinical outcomes.
This is not just happening with one type of condition or community. It’s widespread across all therapy areas, undermining public health and social cohesion. Destabilising health systems already under strain.
What we stand for
TRANSPARENCY BY DEFAULT
Clear sources. Plain language. Open corrections.
EVIDENCE WITHOUT ELITISM
The science explained with less jargon.
VIGILANCE WITHOUT PANIC
Proactive monitoring. Measured, rapid response.
The three Cs of action
Talk to patients to help build health literacy and empower HCPs to navigate complex data.
Seek out to identify emerging narratives and slow the spread of false information
Be proactive in debunking misinformation with strong, human-centred scientific clarity.
The Undoctored Truth Alliance is creating a place that becomes
> The clear signal in the noise for clinicians, patients, media, policymakers, and the general public
> An early warning siren for emerging health myths before they escalate
> A rapid response network, amplifying each other’s great work to reduce misinformation
> A training hub for misinformation
resilience across the health ecosystem
> A trusted collective that builds public confidence in science and medicine
This is everyone’s wish
If you’re a healthcare professional, pharmaceutical and life sciences leader, health charity, advocacy organisation, policy maker, health system leader, or research, communication or data expert, this is your cause!
This is the Undoctored Truth Alliance
When you’re part of it, it’s not just about adding your name. You’re adding more, vital momentum to the cause.
Join us and help fill the voids with truths and clarity.
Demand truthful evidence, greater transparency, and real patient
empowerment.
When myths and false information emerge in your therapy area, share how to best counter them.
For updates, resources and the opportunity to contribute to initiatives to strengthen resilience against misinformation.
We will help each other own our narratives and ensure sufficient data is available rather than staying silent.
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